“This isn’t awareness for awareness’s sake. This is survival — activated, resourced, and built to deliver under pressure.”

— Doctrine: How We Win

Dr Chris Rogan attended the Asia Pacific Society of Cardiovascular and Interventional Radiology (APSCVIR) Congress — but not just as a participant. He was there as a leader, educator, and innovator, focusing on one of the most neglected cancers: intrahepatic cholangiocarcinoma (ICC).

For patients, this matters because ICC still receives minimal attention — but Chris is pushing it onto the global stage.

Intrahepatic cholangiocarcinoma is hard to treat and easy to overlook. But Dr Rogan is using liver-directed therapies to open new doors — treatments delivered right to the tumour, offering precision, fewer side effects, and faster recovery.

Your Action Point: Ask your care team, “Is liver-directed therapy an option for me?”
This isn’t theoretical — it’s real, and happening now.

At APSCVIR, Chris:

Presented his work on liver-targeted therapies for ICC.

Chaired sessions on embolisation — a method to shut off a tumour’s blood supply.

Discussed the increasing use of powerful medical glues (cyanoacrylate) for internal sealing — cutting-edge but complex.

Showcased new applications for bone (MSK) and prostate embolisation — showing how far interventional radiology (IR) can reach.

This wasn’t a pitch. It was proof: IR is expanding what’s possible.

Dr Rogan didn’t stop with science. He pitched a global awareness movement — one that gives IR its rightful seat at the treatment table:

World Embolisation Day
World Tumour Ablation Day
World Interventional Radiology Day
“These days aren’t celebrations. They’re catalysts — so patients know what’s possible.”

— Dr Chris Rogan
Brazil has already launched one. Others are considering it. But this is where patients and doctors must lead together.

IR is no longer a niche option. For many cancer patients, it may be the least invasive, most targeted path forward. But too often, it’s never mentioned.

Here’s what you can ask:

“Can IR help manage my cancer?”
“Have we looked at embolisation or ablation?”
“Should we bring an IR specialist into my case?”
Awareness isn’t the goal. Empowerment is.

Interventional Radiology (IR)
A medical field that uses imaging (like ultrasound or CT) to guide small tools inside the body — treating conditions without open surgery.

Intrahepatic Cholangiocarcinoma (ICC)
A rare and aggressive cancer that starts in the bile ducts inside the liver.

Liver-Directed Therapy
Treatment delivered straight into the liver — often directly into a tumour — reducing damage to the rest of the body.

Embolisation
A procedure that blocks blood supply to a tumour, starving it of oxygen and slowing or stopping its growth.

Cyanoacrylate Glue
A powerful medical adhesive used to seal blood vessels from the inside — like internal superglue, used with high precision.

MSK Embolisation
Targeted IR treatment to reduce pain or symptoms in bones, joints, or soft tissues.

Prostate Embolisation
A non-surgical procedure to shrink an enlarged prostate by reducing its blood flow.

World IR Awareness Days
Proposed global events like “World Embolisation Day” or “World Tumour Ablation Day” — created to raise visibility and accelerate access to minimally invasive treatments.

Dr Chris Rogan exemplifies what happens when a clinician doesn’t wait for approval — but acts. He’s not just leading research. He’s helping reshape how patients receive care.

“This is how survival moves from possibility to execution reality.”

Let’s support that movement — by asking better questions, spreading awareness that builds partnerships like the proposed World IR Days into our advocacy calendar.

Would you like to help champion World IR Day through our Light Australia Green Initiative or during World Cholangiocarcinoma Day?

Let us know. Because awareness doesn’t cure cancer, survival begins with execution of action — and culture strengthens on those who lead.