Two Brothers. Same Diagnosis

Graeme Holmes, RIP 2014

You called with terrifying news.
You had cholangiocarcinoma.
You were scared. I was frozen.

I was your older brother.
You looked to me — and I could do nothing.
You passed.
But you’ll be proud.

We built the system that didn’t exist.
For your kids. For others like you.

That’s how I carry your name.
Graeme, that’s how we win — together.

— Steve Holmes

This didn’t begin as strategy.
It began as system failure re-engineered.

When Steve was diagnosed two years later, he had Graeme’s experience.
He inverted the loss. He broke it down. He got alongside it.

He called it Cholangio the Beast — Goliath of cancers.
And he became the David.

His strategy: get alongside it, learn its ways.
Armed with nothing but a need to survive.

That strategy landed. He survived.
Cholangio was defeated.
Possibility became reality.

Not reflection. A lesson. A code.
You can’t discard the emotion that carried the lesson.

As a gene is a biological page to our being,
its DNA code — its content — an instruction.

Our emotions are pages too.
Lessons. Content.

Without that page, there’s no code.
No message to share.
No lesson to pass on.
Improvement stops there.

A survival system.
Born from loss and victory on the field of battle.
Refined through lived experience.
Built to outpace cholangiocarcinoma — for patients, families, and the generations after them.

This is the code we built.
This is how we win.