How We Began

Activating A Memory to Build Better Outcomes
How we began: two brothers, one loss, one survival. From Graeme’s memory to Steve’s victory, a patient-led system was born to outpace cholangiocarcinoma.
Graeme Holmes, RIP 2014
You called with terrifying news.
You had cholangiocarcinoma.
You were scared. I was frozen.
I was your older brother.
You looked to me, and I could do nothing.
You passed.
But you will be proud.
We built the system that did not exist.
For your kids. For others like you.
That’s how I carry your name.
Graeme, that’s how we win — together.


